Writing a Book: Still Looking for a Reason?

June 1, 2007

Over the last couple of months I’ve interviewed dozens of business owners- turned- authors and they all agree on one thing:  writing a book boosts your business!

“Everyone who has a business should consider writing a book,” says Donna Marie Coles Johnson, owner of the Indie Beauty Network and author of two books and a quarterly magazine. “It enhances your credibility.”

Author and leadership speaker Wally Adamchik agrees.  “Because I wrote a book, I was quoted in several national trade publications,” he explains.  “I booked two full-fee speeches just from two quotes in a magazine article.  I would have never gotten those jobs if I hadn’t written the book.”

When is the right time?

Diana Booher, author of 42 books, says when you feel you have the self-confidence in yourself and your business.  “Writing a book is the best marketing tool you can use,” she says.  “Most of the business owners I’ve talked to who’ve done it say, ‘My only regret is that I waited so long before I wrote a book.’”

Think you’re an expert in your business?  Why not share it with the world and write a book. Contact me today to get started.

Donna @ MyBigBusinessCard.com


Book Writing for Business: Chocolate Unwrapped

March 16, 2007

Making and selling beach glass jewelry has been really hot the last few years in my hometown of
Erie, Pa. (I left for the sunnier climate of San Diego more than 5 years ago, but still keep up with the folks in Erie.)

 

One store there—Relish—sells hand-crafted jewelry using authentic
Lake Erie beach glass. No piece is the same, and colors range from clear, the most common, to red, the rarest (my favorite is electric blue). Relish does well in
Erie, but just think of the possibilities if the co-owners wrote a book. They could explain the different kinds of beach glass, how the jewelry is made and how they got started. Relish could become an international business.
 

That’s what happened to Alison Nelson, owner of Chocolate Bar—a store that sells, you guessed it, chocolate. Or the experience of chocolate. Only three months after opening Chocolate Bar in
Manhattan, Alison was approached by a customer, who was also an editor, about writing a book.
 

The result was Recipes and Entertaining Ideas for Living the Sweet Life.  The book, like the store, takes a fun approach to chocolate connoisseurship with classic and quirky recipes, cool entertaining ideas and fascinating facts about fabulous chocolate. (Alas, I’ve sworn off indulging in the stuff, but reading about it sounds sweet to me.)

 

“As soon as the book was on Amazon.com and in Barnes & Noble, my Web site business boomed,” says Alison.   

Eventually she opened a second location in the café of a dance theater workshop and a third location in the trendy Henri Bendel. Chocolate Bar Toronto will be opening later this year. 

“You can get caught up in running the business, but writing pulls you back,” adds Alison.  “It helps you see what you can do better.” It also helps generate more business. Thanks to the Internet, I don’t see anything stopping Alison from world-wide chocoholic acclaim. Good for her!

 

What do you think? Ready for a book to boost your business, too?

If so, let’s chat!  

— Donna

Donna @ MyBigBusinessCard.com


Write a Book, Get a New Name

March 11, 2007

After publishing a book, you have something nobody can ever take away: the title of author.

And, I’ll tell you what, that’s a pretty handy title to have when you’re looking for new clients.

I’ve dropped that fact into conversations myself when speaking with a prospective client and, it never fails, that prospect client sits up and takes notice. “You’re an author? Tell me about that.” And our relationship is off and running.

Sally Stewart, a public relations guru based in Santa Monica (one of my favorite places) and former reporter for USA Today (my favorite newspaper), found the same thing to be true. After publishing her book, Media Training 101: A Guide to Meeting the Press she found herself bringing in some amazing clients, including a company based in Prague. The book is always given to potential clients so they can see that Sally is an authority in what she does. And it also gives them a heads up into her on-target PR strategies and what she can do for them.

Writing a book really is the best business card you can have,” says Sally. “It legitimizes who you are and what you do.”

Absolutely!

Contact me at Donna @ DonnaKozik.com to get started in publishing your own book—and get that sought-after title of author.


5 Easy Steps to Book Writing? I Don’t Think So

January 30, 2007

I found an article about book publishing in Inc. online that, frankly, I had to file under “hilarious.”

Compiled by Inc. staff members, here is the respected business pub’s take on how to write a book:

How to Become an Author in 5 Easy Steps

Find your way onto the nonfiction bestsellers list with these handy guidelines.

Step 1

Ask some questions Are you an expert in your field? Do you have a compelling personal story? Who are the readers? Clients? Employees? Answer these now to avoid headaches later.

Step 2

Write the book Break the project down into bite-size chunks and be patient–a good book can take more than a year to complete. When you’re finished, ask six peers to review it.

Step 3

Find a publisher New online print-on-demand services will design, print, and even market your book. Be sure to get an ISBN number, which you need to sell your work commercially.

Step 4

You’re an author Copies can arrive within weeks. List the title with Amazon.com and BN.com. Many trade groups also feature online bookstores.

Step 5

Rev up the promotion machine Send out review copies, but make sure you’re targeting the right people. And remember: You’re not promoting a book, you’re promoting yourself.

— Inc. Staff

I mean, it’s all true, in a sense. Completing all these steps will lead to having a book and promoting it. But a nonfiction bestseller? I doubt it.

If you’ve written a nonfiction book, you know that there’s a lot that’s not being said here, too. For instance, the hours, nay, days, spent hunched over the keyboard, or the myriad of marketing options to choose from.

Step One is absolutely the most vital: selecting a topic. And this, unfortunately, is where most new business wanna-be authors can stumble…badly stumble.

If you don’t have a right-on topic and target audience, completing all the other steps–even if they’re easy–will be for naught.

What do you think?