Book Titles: Picking Right

April 29, 2007

What’s in a name? A lot! 

It’s the difference between motivating someone to pick up your book or to simply pass it by.

I remember struggling with headlines when I was a magazine editor in Erie, Pa.  Sometimes I’d change the headlines on the cover story five or six times until I was satisfied that it was going to pull the reader in. It’s the same idea for a book title.

Established author and speaker Kendall SummerHawk agrees. She’s the author of the book Brilliance Unbridled and has been dubbed the “horse whisperer” for business.

“Come up with a working title,” she says. “You’ll want a lot of time to continue to craft your title and refine it. Finally, create four possible titles and test them.”

SummerHawk suggests asking the right people – not your family or staff members (since they’ll probably LOVE it!). Go to the people who are your intended audience. “Don’t ask which one of the four titles they like because they may not like any of them, but won’t want to hurt your feelings,” said SummerHawk. “Instead ask if any of the titles would motivate them to pick up a book off the shelf and look at it. And ask if it would motivate them to buy it.”

Go to the right people and test your title to make your book a winner.

Need help with naming your baby? Drop me a line at Donna @ and let’s discuss!


The Art of Book Covers

April 5, 2007

Experts say your book has just 2.6 seconds to grab a reader’s attention.

Yikes. That’s probably just a bit longer than it took you to read that sentence.

So, despite the old saying, that means your cover needs to sell your book.

Author, speaker and professional certified coach Kendall SummerHawk says it’s vital to have a professional looking cover. She should know. The author of Brilliance Unbridled, she spent much time, energy and money to make sure her book cover spoke—nay, shouted—to her target reader.

Her efforts paid off handsomely and Brilliance Unbridled has served as a superior business-building tool for Summerhawk, who encourages writers to spend the money on a professionally designed cover.

“It doesn’t matter if it’s the most brilliant content in the world,” she explains. “People judge the book by its cover, and your book definitely should not look self-published.” For her book, Summerhawk chose a cover designer, Hobie and Kathie, who had done covers for several of Oprah’s guests.

Wonder what elements you should consider when choosing your book’s cover? Drop me a line and let’s talk.

To your business and writing success,

Donna @