The Art of Book Covers

Experts say your book has just 2.6 seconds to grab a reader’s attention.

Yikes. That’s probably just a bit longer than it took you to read that sentence.

So, despite the old saying, that means your cover needs to sell your book.

Author, speaker and professional certified coach Kendall SummerHawk says it’s vital to have a professional looking cover. She should know. The author of Brilliance Unbridled, she spent much time, energy and money to make sure her book cover spoke—nay, shouted—to her target reader.

Her efforts paid off handsomely and Brilliance Unbridled has served as a superior business-building tool for Summerhawk, who encourages writers to spend the money on a professionally designed cover.

“It doesn’t matter if it’s the most brilliant content in the world,” she explains. “People judge the book by its cover, and your book definitely should not look self-published.” For her book, Summerhawk chose a cover designer, Hobie and Kathie, who had done covers for several of Oprah’s guests.

Wonder what elements you should consider when choosing your book’s cover? Drop me a line and let’s talk.

To your business and writing success,

Donna @





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