You gotta be feeling for Deirdre Imus.
Earlier this week she was the one being featured on the The Today Show as she promoted her book, Green This! Greening Your Cleaning, and told of her love of lemon juice (we must be soul sisters) in a friendly chat with Ann Curry. There was even a video segment showing Deirdre green cleaning a house like a hurricane.
But then her husband Don Imus and his outrageous comments brought on a storm of a different kind, efficiently wiping away her dream of a smooth rockin’ book promotion month that not even a peaceful Earth Day could solve.
What’s a green cleaning book author to do?
My friends joke that the M in Donna M. Kozik stands for Marketing. They’re not far off the mark, actually, and I spent a good 10 minutes today thinking about how to solve Deirdre Imus’s situation.
Frankly, I couldn’t come up with much.
But, for what it’s worth, if I were her marketer/publicist I would:
- Try to postpone Martha Stewart and other shows for a week or two.
- Concentrate heavily on print publications that are more removed from news.
- Get prepared with a smooth answer when asked about the controversy. (No small assignment there.)
It’s a tough, tough situation. I’m going to keep thinking.
Any other suggestions?
