Writing a Book: Still Looking for a Reason?

Over the last couple of months I’ve interviewed dozens of business owners- turned- authors and they all agree on one thing:  writing a book boosts your business!

“Everyone who has a business should consider writing a book,” says Donna Marie Coles Johnson, owner of the Indie Beauty Network and author of two books and a quarterly magazine. “It enhances your credibility.”

Author and leadership speaker Wally Adamchik agrees.  “Because I wrote a book, I was quoted in several national trade publications,” he explains.  “I booked two full-fee speeches just from two quotes in a magazine article.  I would have never gotten those jobs if I hadn’t written the book.”

When is the right time?

Diana Booher, author of 42 books, says when you feel you have the self-confidence in yourself and your business.  “Writing a book is the best marketing tool you can use,” she says.  “Most of the business owners I’ve talked to who’ve done it say, ‘My only regret is that I waited so long before I wrote a book.’”

Think you’re an expert in your business?  Why not share it with the world and write a book. Contact me today to get started.

Donna @ MyBigBusinessCard.com

Giveaways Get Your Business

Everybody loves freebies.

My desk is cluttered with giant paper clips, notepads and more pens than I could possibly ever write with–all compliments of local businesses. People love free stuff and they almost always keep it. (You’ll never find me throwing away a perfectly good pen.)

It’s no different with a book. In fact, you give a book to someone and they will always have it or find someone else who wants it. I think everyone’s squeamish at the thought of pitching a book in the trash. Can’t say the same about that glossy brochure now, can you?

Wally Adamchik, author and leadership speaker/consultant, says he uses his book as a business card. “I’m not shy about giving it out either,” says the retired United States Marine Corp officer. “I hand out copies of my book like it’s candy.”

That’s probably part of the reason why his book, NO YELLING: The Nine Secrets of Marine Leadership You Must Know to Win in Business, landed in some sweets spots, including being mentioned in Fortune Small Business and other national trade publications. And why Wally saw his speaking business take off.

After all, if people don’t know about you and your book then they can’t hire you. Give it away to any potential leads. And, if you’re courting a company, give enough copies to make their way around the executive offices with a few to spare.

I guarantee you’ll get noticed!